Protecting what matters.
Growing with confidence.
The problem
Leaders are over-reliant on internal reporting and lagging scores while customer relationships drift.
Who we are
We help the world's most established enterprises see their most important relationships clearly, and act on what they find.
Founded by Kelvin Downer after 25+ years inside the consultancy space, In Pursuit of Better works with C-suites in telecoms, banking, logistics and private equity portfolios. We run programmes that combine forensic research, executive coaching and operational counsel, built around a simple idea: relationships are the asset, and they can be measured, protected and grown.
What we do
Four practices. One pursuit.
Each engagement stands alone, and each compounds the others. Click any practice to see how it works in detail.
Voice of the Customer
A forensic relationship audit. Internal and external research to find where accounts are at risk, what is working, and what must change.
C Suite Coaching and Workshops
Working sessions with leadership teams to turn customer truth into committed action across the executive layer.
CRI
An AI-powered Customer Relationship Index. A monthly score on the health of your most important accounts.
Customer Charter
The practical output from Voice of the Customer work. A clear set of customer-led commitments your leadership, account and delivery teams can align around and act on.
Who we do it for
Enterprises whose relationships matter most.
We partner with global telecoms, banks, logistics leaders, automotive brands and private equity houses. Engagements span the Americas, Europe and Asia, wherever a board needs to know the truth about an account, a portfolio or a partnership.
Trusted by enterprises across the Americas, Europe & Asia
Proof
What our clients say
Trusted by leading organisations to win business and build better teams.
A companion product
CRI | the Customer Relationship Index
In Pursuit of Better is the advisory, VoC and coaching firm. CRI is our measurable relationship intelligence product, a monthly score on the health of a single account built from short pulse questions answered by employees you choose inside your own business. When risk appears, it triggers a deeper VoC to investigate the leak before it widens.