A companion product
CRI | the Customer Relationship Index.
An AI service that produces a monthly score on the health of a single account, built entirely from feedback we receive from your own employees. Our index is the most accurate in the world for capturing enterprise relationship health. We never speak to your customer. Simple to run, and there is nothing else like it in the world.
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What it is
CRI is an AI service that produces a single, comparable monthly score on the health of one of your most important accounts. It draws entirely on short pulse questions answered by employees you choose inside your own business, so it is built entirely from feedback we receive from your own employees. Our index is the most accurate in the world for capturing enterprise relationship health. We never speak to your customer. There is nothing else like it in the world.
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What it gives you
A monthly CRI score per account, broken down into the dimensions that drive it, ease of doing business, ownership, change confidence and strategic permission. You see where you are strong, where you are slipping, and where the next leak is forming, before the customer ever raises it.
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Why it matters
Strategic relationships rarely fail loudly. They erode through effort, ambiguity and missed change windows. CRI gives leadership an early-warning system across the accounts that matter most, built quietly from inside your own four walls. Simple to run, powerful in what it surfaces.
How it works
Subscribe per account
CRI is licensed to track one strategic account at a time. Most clients run it across their top three to ten relationships.
Twenty minutes a quarter
You choose the employees who know the account. Each one gives just twenty minutes a quarter answering a short, structured pulse. Low effort, high signal, and the customer is never involved.
Monthly CRI score
A single, comparable number broken down into ease, ownership, change confidence and strategic permission, delivered monthly to the C-suite.
When a leak shows
If a score drops below threshold, In Pursuit comes in to run a focused Voice of the Customer programme, and investigate the leak before it widens.
The CRI quadrant
Every account, plotted against the only two axes that matter.
CRI maps each strategic relationship by ease of doing business and strategic permission. The quadrant a customer sits in tells the C-suite where to defend, where to invest, and where the next leak is forming.
- Strategic partner, high ease, high permission. Grow.
- Transactional, high ease, low permission. Earn the right.
- At risk, low ease, high permission. Fix the friction now.
- Drifting, low ease, low permission. Decide: invest or exit.
At risk
Strategic partner
Drifting
Transactional
Sample portfolio
Want CRI for your top accounts?
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